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Preparing your generative analytics
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Preparing your generative analytics
Millions of buying decisions now start with a question typed into ChatGPT, Claude, Perplexity, or Gemini instead of Google. GEOREX exists to give brands the same visibility into that world that traditional SEO tools have given them into search rankings for the last two decades. If you're new to the term, our Features page walks through exactly how the platform measures it.
For two decades, being visible online meant ranking on a search results page. That's still true, but a growing share of research and buying questions now go straight to an AI engine and get answered directly, no results page, no ten blue links, just a name. If that name isn't yours, the traditional SEO metrics you're used to tracking won't tell you why.
Generative Engine Optimization (GEO) is the practice of improving how often, and how accurately, AI engines mention and cite a brand when answering a relevant question. GEOREX was built specifically to measure and improve that, not bolted on to an existing SEO product as an afterthought.
Run a Free AuditWhen an AI engine answers a question about your industry, does it mention you? Does it recommend a competitor instead? Most businesses genuinely don’t know, because nothing in their existing marketing stack was built to measure it. GEOREX scans your prompts across ChatGPT, Claude, Perplexity, and Gemini, shows you exactly where you’re being skipped, and turns that gap into a prioritized list of fixes, rather than leaving you with a score and no next step.
Onboarding is designed to get you to that first result fast: it drafts your brand profile from your homepage, generates the prompts a real buyer might ask, and discovers your competitors automatically, all before you fill in more than a domain name. See the Pricing page for what's included on the free plan versus a paid one.
Every score GEOREX shows you is built from a real scan result, not a plausible-looking default. If we don't have real evidence yet, we say so instead of quietly filling in a number that looks fine.
Search is splitting into two behaviors: people typing into Google, and people asking ChatGPT, Claude, Perplexity, or Gemini a direct question. GEOREX is built for the second one, which most SEO tooling still treats as an afterthought.
A dashboard full of scores is only useful if it tells you what to do next. Every gap GEOREX finds is turned into a concrete, prioritized task, not just a number to stare at.
No. GEOREX is an independent, third-party monitoring platform. We query ChatGPT, Claude, Gemini, and Perplexity the same way a real user would, to observe and report how each engine talks about a brand, we aren't affiliated with or endorsed by any of them.
Traditional SEO optimizes for ranking in a list of blue links. Generative Engine Optimization (GEO) optimizes for being the brand an AI engine actually mentions or cites when it answers a question directly, no click, no results page, just an answer. The two disciplines overlap (structured data, content quality, authority) but the target outcome is different.
Marketing teams, founders, and SEO/growth professionals at brands who want to know whether AI engines recommend them or a competitor, and want a prioritized, evidence-based list of what to fix rather than a raw score with no next step.
GEOREX is built and operated by Farcube LTD, a company registered in England and based in London. We’re a small, product-focused team, which means every feature you see is something we thought was genuinely worth building, not filler.
Legal and account details: see our Privacy Policy, Terms & Conditions, or get in touch.
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